Should A Wannabe Content Creator Pal Cease Exploiting People for Content?

The Prosecution: One Friend's Perspective

At times she films me while having a meal. I’ll see myself on her Instagram – it’s like a jumpscare.

A close companion of a decade, she, calls herself the “creativity monarch”. It can be amusing for a short while, but it weighs on our relationship.

Being highly outgoing, there's a constant urge the need to record everything all the time. When we eat out, her motto is, “The camera eats first,” and snaps pictures with bright lighting, which induces embarrassment. It's unpleasant when strangers see her performing for the camera – I get secondhand embarrassment. It also frustrates me because the food gets cold.

She isn’t exactly an online personality yet, but Marielle is aspiring to become one. She makes video blogs about city life, her daily routine, and her styling career. The material is quality, credit where it's due, but I prefer not to be involved. Sometimes she films me while dining, or just accompanying her. Later, I appear on her Instagram afterwards, and it pops up like a jumpscare: I’ll have bare-faced, making a strange expression or be captured while eating. It feels invasive.

She also anticipates that I will to record her at inopportune moments. Sometimes I’ll be talking to another person, or we're simply hanging out in the street. I feel like our friendship has turned into me being her free crew. She has the means to employ someone if she wanted high-quality content. When I brought up my unease about the situation, she dismissed it. She’s taken me to a couple of brand events, which was nice, but that doesn't compensate for all the energy I invest helping her create material.

I appreciate that Marielle has helped me with my career in design, but I don’t want our connection to become just a ledger of exchanges. I don't believe she's insincere or inauthentic, but sometimes it seems that if the camera is out, we will start performing in a way that presents a favorable image for her channel.

She will say, “Alright, smile for the camera!” and record me laughing with another. It feels forced. I need her to recognize that our decade-long friendship still has limits. I enjoy spending time with her, but I also desire to experience it without being recorded, altered, or shared for an audience. I’m not a prop for her online persona.

The Other Side: Marielle

I hope my friend to see that the creations we produce together can get us a foot in the door.

I love shooting content. It's more than a pastime; it’s part of who I am. Producing content and sharing my life online allows me to show my personality and engage with people in new ways.

I don’t see myself as a full influencer yet, but it's savvy to generate income from your passions. I admire people on social platforms who execute that aesthetic of casual, DIY film-making.

Creating content is my interpretation of living actively: noticing the nuances, sharing them with an viewership that values the craft behind it. I never intend to make Beth uneasy. Bringing her to industry events was my method of sharing opportunities, giving her a chance to witness behind-the-scenes moments that could help her professional path too. That’s not leverage, it's simply being realistic.

I would take her to such functions even if she didn’t help me, but I want her to see the benefits the work we create together can achieve: an opening. I understand not all people likes being filmed, but sometimes unplanned moments is what makes content genuine. Appearing on video from time to time is an inherent aspect of being my companion. I'd remove anything she requested, but she has never asked yet.

I don't demand anyone to be my private filmmaker, but companions help each other in small ways. My assumption was filming a short video here or there would be enjoyable for Beth. Innovation thrives in collaboration, and having my friend around makes projects lively and enjoyable. I never force her to participate in anything, and I’d never deliberately embarrass her. But filming together sometimes is part of how I record our time together.

I value our friendship profoundly and want to avoid content creation to drive a wedge between us. I am ready to find middle ground: like asking before recording, and steering clear of angles that might make her self-conscious.

This isn’t about control, it’s about expressing my perspective while still respecting hers. Clearly content creation is not a replacement for genuine friendship: it’s just part of how I live my life and I desire her to be involved in a way that’s agreeable for both of us.

Outside Perspectives: Reader Opinions

Should Marielle stop filming herself and her friend when they are out together?

Nothing is more uncomfortable than having a friend film you. I understand that it's her job, but I don’t make friends come to my workplace. Maybe she can find influencer friends to collaborate with. With the uncertain future of technology, personal relationships are the only thing we have – don’t waste them!
Liberty, 25

If you’re doing something professionally, it's unfair to expect your friends for assistance every time, even if they have done it before. While she enjoys shooting, that doesn't imply all those around her is content. She must to honor her friend's privacy.
Ankit, 26

She may enjoy producing videos and displaying her life online, but it isn't for everyone. It was kind she has assisted Beth’s career, but she needs to hear what her friend desires.
Emma, 27

It seems like you value each other, so cling to that and make sure it’s the priority in your relationship. Foster some authentic memories, where genuine feelings are stored, not digital scrapbooks. Even public figures who seem to share their worlds actually have more secrecy than it seems.
One opinion, 53

She seems to be not fully engaged nor genuine when they're together – she's on the job. Each appears confused as to where the line is. The solution is not found in trying to change one another, but in each setting defined limits around what feels acceptable to them and determining if there is an mutually agreeable compromise.
A final view, 71

Your Turn to Be the Judge

In an online poll: is Marielle exploiting their bond?

Jeffery Sharp
Jeffery Sharp

Tech journalist and sustainability advocate exploring the intersection of innovation and environmental consciousness.